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Samrat Path Labs

About Samrat Path LabsSamrat Path Labs is a leading pathology and diagnostic laboratory in Lucknow. We are looking for an experienced Google Ads Specialist to manage and optimize our paid search campaigns and help us generate high-quality patient enquiries and phone calls.About the RoleThis is a part-time, hands-on Google Ads role for someone who has practical experience managing Google Ads campaigns and understands performance marketing and lead generation.The person will be responsible for managing campaigns, monitoring performance, optimizing budgets, and improving the quality and volume of leads and calls generated through Google Ads.Key ResponsibilitiesManage and optimize Google Search Ads campaigns.Plan campaigns based on high-intent keywords and local search demand.Generate relevant leads and phone enquiries through Google Ads.Conduct keyword research and identify high-converting search terms.Create and optimize ad copies and extensions/assets.Monitor search terms and manage negative keywords.Optimize bids, budgets, locations, targeting and campaign structure.Track and analyze conversions, leads, calls and cost per lead.Identify opportunities to improve campaign performance and lead quality.Monitor campaign spend and ensure budgets are used efficiently.Set up and monitor conversion tracking for calls and lead forms.Provide regular performance reports and recommendations.Work with the marketing team to improve landing pages and conversion rates where required.What We Are Looking For1+ years of practical, hands-on Google Ads experience.Proven experience managing Google Ads campaigns for lead generation.Strong understanding of Google Search Ads, keyword research, bidding and campaign optimization.Experience with local/location-based Google Ads campaigns.Good understanding of conversion tracking and Google Analytics/GA4.Ability to analyze campaign data and make performance-driven decisions.Strong understanding of metrics such as CPC, CTR, conversion rate and cost per lead.Ability to work independently and manage campaigns with minimal supervision.Preferred ExperienceExperience working with healthcare, pathology labs, diagnostic centres, hospitals, clinics or other local service businesses will be an advantage.Candidates who are currently managing Google Ads campaigns on a freelance, part-time or professional basis are encouraged to apply.ApplicationPlease share your resume along with a brief overview of:Your Google Ads experienceTypes of businesses/campaigns you have managedYour experience with lead and call generationYour weekly availabilityA brief example of a successful Google Ads campaign you have personally managedCompensation will be discussed based on experience and expertise.